It's completely Automatic!*

I started coding web pages in 1996. HTML, PHP, CSS, Dreamweaver, Fireworks, Flash, GoLive, Web 2.0, Drupal, WordPress, Moveable Type, Gallery2, Illustrator, Photoshop - done that. Maybe some more than others. My favorite tools are Studio 8 (Dreamweaver, Fireworks, Flash), Drupal, PHP/MySQL and Apache. Drupal rocks. This page describes some projects I've completed that are available online to check out.

My trip in the world of HTML has taught me many things. It's not the technology, it's the content. People don't buy magazines because of the paper they're printed on and they don't read web sites to check out the PHP coding. Swirly flashy graphics are cool until they're not; it's the words and images people are looking for.

*not really. Fer instance, someone needs to write this stuff. Then there are all those graphics to create and pictures to edit. Plus the different web browsers interprit your markup differently, which is a huge headache. What you think looks brilliant on your Mac turns out to look like a 10 year old coded it when you load it in Windows. Then there are the clients to consider - anything but automated. Sounding less and less automatic the more I think about it. Like maybe it's the opposite of Automatic. I don't mean manual, because it's most definitely not that - flourescent pixels aren't even physical objects - the opposite of Automatic would be more like demanding, difficult, reticent. So maybe the heading should say "It's totally Difficult!" Did you know that a suprisingly large number of people actually read the fine print when they are online? Users will either just glance and not really take in the information, or they will drill down deep. Something to consider when you're putting together your page. You should give them something to drill down to. They're out there waiting for you to lead.